Perhaps the most iconic James Bond outfit ever: the sharply fitted tuxedo

James Bond

After multiple postponements, the greatly anticipated James Bond movie No Time to Die will premiere on 30 September 2021. Daniel Craig will don the 007 tuxedo one last time. It’s time for a retrospective and comparison of Mr. Craig’s Bond with his esteemed predecessors.

The Bond men
Each actor brought something unique to their version of James Bond. Whether it was spectacularly crashing cars, or fixation on a particular nemesis … and not all were equally successful with the ladies. What do they have in common? A penchant for luxury watches and stylish suits.

We appraise the Bond men in 3 aspects: exclusive taste, charm with the ladies and weapon use. Who wore the most expensive watch? Who had the most seductive prowess? And who used the most lethal force?

Dr. No From Russia with Love Goldfinger Thunderball You Only Live Twice On Her Majesty's Secret Service Diamonds Are Forever Live and Let Die The Man with the Golden Gun The Spy Who Loved Me Moonraker For Your Eyes Only Octopussy A View to a Kill The Living Daylights License to Kill GoldenEye Tomorrow Never Dies The World Is Not Enough Die Another Day Casino Royale Quantum of Solace Skyfall Spectre No Time To Die

Dr. No (1962)

LICENSE TO KILL

Bond Actor Sean Connery

Tailor Anthony Sinclair

Opening song James Bond Theme (Monty Norman)

Brand of Bond car Sunbeam

Watch brand Rolex, Gruen

Number of Martinis drunk 2

Murdered by Bond 4

Revenue in $ $59.567.035

Director Terence Young

Quote Bond. James Bond.

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

From Russia with Love (1963)

LICENSE TO KILL

Bond Actor Sean Connery

Tailor Anthony Sinclair

Opening song From Russia with Love (Matt Monro)

Brand of Bond car Bently

Watch brand Rolex

Number of Martinis drunk 0

Murdered by Bond 11

Revenue in $ $78.900.000

Director Terence Young

Quote There's a saying in England. Where there's smoke, there's fire.

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

Goldfinger (1964)

LICENSE TO KILL

Bond Actor Sean Connery

Tailor Anthony Sinclair

Opening song Goldfinger (Shirley Bassey)

Brand of Bond car Aston Martin

Watch brand Rolex

Number of Martinis drunk 1

Murdered by Bond 9

Revenue in $ $124.900.000

Director Guy Hamilton

Quote I must be dreaming!

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

Thunderball (1965)

LICENSE TO KILL

Bond Actor Sean Connery

Tailor Anthony Sinclair

Opening song Thunderball (Tom Jones)

Brand of Bond car Aston Martin

Watch brand Breitling, Rolex

Number of Martinis drunk 0

Murdered by Bond 20

Revenue in $ $141.200.000

Director Terence Young

Quote Oh, I travel. A sort of licenced troubleshooter.

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

You Only Live Twice (1967)

LICENSE TO KILL

Bond Actor Sean Connery

Tailor Anthony Sinclair

Opening song You Only Live Twice (Nancy Sinatra)

Brand of Bond car Toyota

Watch brand Rolex, Gruen

Number of Martinis drunk 1

Murdered by Bond 21

Revenue in $ $111.600.000

Director Lewis Gilbert

Quote Well now, what's a nice girl like you doing in a place like this?

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

On Her Majesty's Secret Service (1969)

LICENSE TO KILL

Bond Actor George Lazenby

Tailor Dimi Majo

Opening song On Her Majesty's Secret Service (The John Barry Orchestra)

Brand of Bond car Mercury

Watch brand Rolex

Number of Martinis drunk 1

Murdered by Bond 5

Revenue in $ $82.000.000

Director Peter R. Hunt

Quote Just a slight stiffness coming on... in the shoulder.

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

Diamonds Are Forever (1971)

LICENSE TO KILL

Bond Actor Sean Connery

Tailor Anthony Sinclair

Opening song Diamonds Are Forever (Shirley Bassey)

Brand of Bond car Ford

Watch brand Gruen

Number of Martinis drunk 0

Murdered by Bond 7

Revenue in $ $116.000.000

Director Guy Hamilton

Quote Well, I’m afraid you’ve caught me with more than my hands up.

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

Live and Let Die (1973)

LICENSE TO KILL

Bond Actor Roger Moore

Tailor Dimi Majo

Opening song Live and Let Die (Paul McCartney & Wings)

Brand of Bond car AMC

Watch brand Rolex, Pulsar

Number of Martinis drunk 0

Murdered by Bond 8

Revenue in $ $161.800.000

Director Guy Hamilton

Quote Same time tomorrow, Mrs. Bell?

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

The Man with the Golden Gun (1974)

LICENSE TO KILL

Bond Actor Roger Moore

Tailor Cyril Castle

Opening song The Man with the Golden Gun (Lulu)

Brand of Bond car AMC

Watch brand Rolex

Number of Martinis drunk 0

Murdered by Bond 1

Revenue in $ $97.600.000

Director Guy Hamilton

Quote Pistols at dawn; it’s a little old-fashioned, isn’t it?

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

The Spy Who Loved Me (1977)

LICENSE TO KILL

Bond Actor Roger Moore

Tailor Angelo Roma

Opening song Nobody Does it Better (Carly Simon)

Brand of Bond car Lotus

Watch brand Rolex, Seiko

Number of Martinis drunk 1

Murdered by Bond 31

Revenue in $ $185.400.000

Director Lewis Gilbert

Quote Keeping the British end up, sir.

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

Moonraker (1979)

LICENSE TO KILL

Bond Actor Roger Moore

Tailor Angelo Roma

Opening song Moonraker (Shirley Bassey)

Brand of Bond car Lotus

Watch brand Seiko

Number of Martinis drunk 1

Murdered by Bond 12

Revenue in $ $210.300.000

Director Lewis Gilbert

Quote Not socially. His name's Jaws, he kills people.

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

For Your Eyes Only (1981)

LICENSE TO KILL

Bond Actor Roger Moore

Tailor Douglas Hayward

Opening song For Your Eyes Only (Sheena Easton)

Brand of Bond car Citroën

Watch brand Seiko

Number of Martinis drunk 0

Murdered by Bond 18

Revenue in $ $195.300.000

Director John Glen

Quote The Chinese have a saying; Before setting out for revenge, you first dig two graves.

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

Octopussy (1983)

LICENSE TO KILL

Bond Actor Roger Moore

Tailor Douglas Hayward

Opening song All Time High (Rita Coolidge)

Brand of Bond car Bajaj

Watch brand Seiko

Number of Martinis drunk 0

Murdered by Bond 15

Revenue in $ $187.500.000

Director John Glen

Quote You know what they say about the fittest.

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

A View to a Kill (1985)

LICENSE TO KILL

Bond Actor Roger Moore

Tailor Douglas Hayward

Opening song A View to a Kill (Duran Duran)

Brand of Bond car Rolls Royce

Watch brand Rolex, Seiko

Number of Martinis drunk 0

Murdered by Bond 5

Revenue in $ $152.627.960

Director John Glen

Quote Who knows? But she certainly bear closer inspection.

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

The Living Daylights (1987)

LICENSE TO KILL

Bond Actor Timothy Dalton

Tailor Benjamin Simon and others

Opening song The Living Daylights (A-ha)

Brand of Bond car Rolls Royce

Watch brand Tag Heuer

Number of Martinis drunk 2

Murdered by Bond 13

Revenue in $ $191.200.000

Director John Glen

Quote Don't think. Just let it happen.

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

License to Kill (1989)

LICENSE TO KILL

Bond Actor Timothy Dalton

Tailor Stefano Ricci

Opening song License to Kill (Gladys Knight)

Brand of Bond car Aston Martin

Watch brand Rolex

Number of Martinis drunk 1

Murdered by Bond 10

Revenue in $ $156.167.015

Director John Glen

Quote I’ll do anything for a woman with a knife.

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

GoldenEye (1995)

LICENSE TO KILL

Bond Actor Pierce Brosnan

Tailor Brioni

Opening song GoldenEye (Tina Turner)

Brand of Bond car BMW

Watch brand Omega

Number of Martinis drunk 1

Murdered by Bond 47

Revenue in $ $356.429.941

Director Martin Campbell

Quote Oh, just a drink. A, shaken, not stirred.

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

Tomorrow Never Dies (1997)

LICENSE TO KILL

Bond Actor Pierce Brosnan

Tailor Brioni

Opening song Tomorrow Never Dies (Sheryl Crow)

Brand of Bond car Aston Martin

Watch brand Omega

Number of Martinis drunk 1

Murdered by Bond 30

Revenue in $ $339.504.276

Director Roger Spottiswoode

Quote I always enjoyed studying a new tongue.

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

The World Is Not Enough (1999)

LICENSE TO KILL

Bond Actor Pierce Brosnan

Tailor Brioni

Opening song The World Is Not Enough (Garbage)

Brand of Bond car BMW

Watch brand Omega

Number of Martinis drunk 1

Murdered by Bond 27

Revenue in $ $361.730.660

Director Michael Apted

Quote I thought Christmas only comes once a year.

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

Die Another Day (2002)

LICENSE TO KILL

Bond Actor Pierce Brosnan

Tailor Brioni

Opening song Die Another Day (Madonna)

Brand of Bond car Aston Martin

Watch brand Omega

Number of Martinis drunk 2

Murdered by Bond 31

Revenue in $ $431.942.139

Director Lee Tamahori

Quote Now there's a name to die for.

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

Casino Royale (2006)

LICENSE TO KILL

Bond Actor Daniel Craig

Tailor Brioni

Opening song You Know My Name (Chris Cornell)

Brand of Bond car Aston Martin

Watch brand Omega

Number of Martinis drunk 3

Murdered by Bond 11

Revenue in $ $596.365.000

Director Martin Campbell

Quote Why is it that people who can't take advice always insist on giving it?

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

Quantum of Solace (2008)

LICENSE TO KILL

Bond Actor Daniel Craig

Tailor Tom Ford

Opening song Another Way to Die (Jack White & Alicia Keys)

Brand of Bond car Aston Martin

Watch brand Omega

Number of Martinis drunk 6

Murdered by Bond 16

Revenue in $ $591.692.078

Director Marc Forster

Quote I don't think the dead care about vengeance.

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

Skyfall (2012)

LICENSE TO KILL

Bond Actor Daniel Craig

Tailor Tom Ford

Opening song Skyfall (Adele)

Brand of Bond car Aston Martin

Watch brand Omega

Number of Martinis drunk 1

Murdered by Bond 26

Revenue in $ $1.108.561.108

Director Sam Mendes

Quote Well, I like to do some things the old-fashioned way.

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

Spectre (2015)

LICENSE TO KILL

Bond Actor Daniel Craig

Tailor Tom Ford, Brunello Cucinelli

Opening song Writing's on the Wall (Sam Smith)

Brand of Bond car Aston Martin

Watch brand Omega

Number of Martinis drunk 1

Murdered by Bond 30

Revenue in $ $879.620.923

Director Sam Mendes

Quote Do me a favour, will you? Throw that down the toilet. Cut out the middle man.

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

No Time To Die (2021)

LICENSE TO KILL

Bond Actor Daniel Craig

Tailor Tom Ford, Massimo Alba

Opening song No Time to Die (Billie Eilish)

Brand of Bond car Aston Martin

Watch brand Omega

Number of Martinis drunk 2

Murdered by Bond 37

Revenue in $ ?

Director Cary Fukunaga

Quote We all have our secrets. We just didn't get to yours yet.

MI6 / 425636369321598741 / 25

Important: this pass is non-transferable and must be worn at all times on the premises and when on duty

The most exclusive taste
Sean Connery

James Bond is the epitome of style for many men. Cool, calm and collected. Well-groomed, impeccably dressed in an elegant suit (or tuxedo) and with the subtle finishing touch of a luxury craftsman wristwatch. But take a closer look at all the Bond men and you’ll notice differences that set them apart.

If watches are a barometer of expensive tastes, certain Bond men stand out. Roger Moore would happily wear a €75 watch but just as nonchalantly wore a €180,000 watch on occasion. On average, Sean Connery had the most expensive taste in watches. The average price of his watches? €71,000!

Daniel Craig, who according to some is the quintessential James Bond, has relatively modest tastes wearing watches with an average price tag of ‘only’ €4,739.

The ultimate ladies man
Sean Connery

Where James Bond goes, beautiful women are sure to follow. In the 24 Bond movies made, there were 79 Bond Girls from 25 different countries. While most Bond Girls came from England (14) and the USA (11), 2 Dutch actresses have made it into this exclusive club: Famke Janssen (GoldenEye, 1995) and Daphne Dekkers (Tomorrow Never Dies, 1997).

One of Bond’s enduring legacies may be the many passionate clinches with many, many women. Bond’s seductive charms prove to be irresistible to, on average, 3.3 ladies in each movie. Sean Connery and Roger Moore are the only Bonds scoring above this average, each having a whopping 25 conquests to their name. Connery distinguishes himself as the winner with the highest average of 4.2 lovers per movie. Almost 40 years after these two legends played Bond on the silver screen, Daniel Craig clocks in with ‘only’ 2.5 romantic dalliances per movie. Do these recent numbers reveal an image makeover for these modern times? Never say never again…

Most effective weapon use
Pierce Brosnan

Taking his License to Kill seriously, Pierce Brosnan leads the field with 135 kills. Roger Moore comes in at a distant second place with 90, closely followed by Daniel Craig with 83 kills, averaging 20 per movie. So, with No Time to Die about to be released, Daniel Craig has ample opportunity to shoot his way into second (or even first!) place. We watch with anticipation…

Extra: the Martini-index
Daniel Craig

One category where Daniel Craig as James Bond is the clear winner: The Martini Index. Eleven martinis in 4 movies. This feat is even more impressive considering all of Craig’s martinis were shaken (not stirred) after 1997 when Heineken became a major sponsor of the Bond movies.

Craig leads the pack with more than twice the martinis consumed than Pierce Brosnan in second place. Brosnan downs just 5 martinis in 4 movies. With No Time to Die about to be released, it will be Craig’s last and best chance to leave an enduring record. In any case it will be easier than taking a shot at the Ultimate Ladies Man title. It does raise the question: Is Craig’s lesser success with the ladies related to his martini-drinking record?

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James Bond

Dr. No (1962)

From Russia with Love (1963)

Goldfinger (1964)

Thunderball (1965)

You Only Live Twice (1967)

On Her Majesty's Secret Service (1969)

Diamonds Are Forever (1971)

Live and Let Die (1973)

The Man with the Golden Gun (1974)

The Spy Who Loved Me (1977)

Moonraker (1979)

For Your Eyes Only (1981)

Octopussy (1983)

A View to a Kill (1985)

The Living Daylights (1987)

License to Kill (1989)

GoldenEye (1995)

Tomorrow Never Dies (1997)

The World Is Not Enough (1999)

Die Another Day (2002)

Casino Royale (2006)

Quantum of Solace (2008)

Skyfall (2012)

Spectre (2015)

No Time To Die (2021)

The most exclusive taste Sean Connery

The ultimate ladies man Sean Connery

Most effective weapon use Pierce Brosnan

Extra: the Martini-index Daniel Craig

The most exclusive taste
Sean Connery

The ultimate ladies man
Sean Connery

Most effective weapon use
Pierce Brosnan

Extra: the Martini-index
Daniel Craig